EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have created sophisticated detection methods. This artic

Banner ads are a commonplace form of online advertising that often appear at the sides of web pages. These square advertisements display graphical content to attract target customers. Banner ads are known for their broad audience and ability to effectively promote products or services. They often employ appealing designs and compelling calls to act